Client
Oliva Mar
Year
2024
Services
Identity, bottle, labels
Duration
6 weeks
The result
Price point raised by 30%
The brief
Oliva Mar’s oil won awards but sold at supermarket prices because it looked like supermarket oil.
The approach
We moved to a clear glass jug with a cork stopper, so the oil itself became the label. A small letterpress tag carries the harvest year and the grove name.
What changed
The family raised its price by 30 percent and sold through the first harvest in delicatessens instead of supermarkets.
