(J)
Journal
Notes from the studio.
Short, practical writing on packaging, materials and running a small design practice.
All articles
Materials
5 min read
Choosing paper stock without a printer in the room
A short field guide to coated, uncoated and kraft board, and the questions to ask before you order samples.
Process
4 min read
Two directions, never three
Why I always present exactly two design routes, and how it makes decisions faster for founders.
Case notes
5 min read
What a refill pouch taught us about colour
Matching a soft-touch pouch to a glass bottle took four rounds of proofs. Here is what we learned.
Packaging
6 min read
Designing for the unboxing video
Your box will be filmed. A few small decisions make it look good on a phone screen.
Studio
7 min read
Small brands, fixed quotes: how I price projects
Why I quote a fixed price up front, what it includes and what happens when the scope changes.