Packaging
·
6 min read
Designing for the unboxing video
Your box will be filmed. A few small decisions make it look good on a phone screen.
For direct-to-consumer brands the first person to see the box properly is often a customer filming it. That video does more marketing than most ads.
Think in sequence
Plan what the camera sees in order: the outer box, the first fold, the card, the product. Each step should reveal one thing, not everything at once.
Small details that film well
A printed inside lid, a short hand-written note, tissue in your accent colour. None of it is expensive, all of it gets noticed.
Written by Ines Halden
Brand and packaging designer, Lisbon