Client
Ostra
Year
2025
Services
Naming, identity, cartons
Duration
8 weeks
The result
Listed in 40 stores at launch
The brief
Ostra started as a recipe and a spreadsheet. The founders needed a name, a look and a carton that could stand next to established wellness brands without shouting.
The approach
The name came from the coastline where the founders surf. The wave illustration wraps around the carton so the pack tells a small story as you turn it, and the type stays quiet so the colour carries the shelf.
What changed
Forty stores listed the tonic in its first month, mostly from cold emails with a photo of the carton attached.
