Kōji Tea

The brief

Kōji had served tea in its own café for ten years. Moving into retail meant packaging that worked as a gift and survived a delivery van.

The approach

We chose uncoated kraft boxes with a single gold mark and a hand-written card inside. The tins use the same mark, so a shelf of mixed products still looks like one family.

What changed

The first holiday gift run sold out in nine days, and the boxes became the brand’s most shared photo online.