Sōma Skincare

The brief

Sōma makes three products with very few ingredients. The founders wanted packaging that felt as honest as the formulas, could be refilled, and still stood out on a crowded pharmacy shelf.

The approach

We built the identity around one mineral white and a single warm accent. The bottle stayed plain so the typography could do the work: one clear line per product, set large, with ingredients printed on the back in full.

What changed

Two new retailers picked the range up within a quarter, and the refill pouch now accounts for a third of repeat orders.